/* =========================================================
   WANTED Raw Foods | Long-form landing page
   Aesthetic: cream/black, serif headlines, oxblood accent
   ========================================================= */

:root {
  --cream: #f6efe2;
  --cream-warm: #ede2cc;
  --black: #141414;
  --ink: #1f1f1f;
  --muted: #5a5048;
  --line: #d8cdb8;
  --oxblood: #6b2a1a;
  --oxblood-deep: #4d1d12;
  --moss: #4a5a3b;
  --max: 1200px;
  --pad: clamp(1rem, 4vw, 2.25rem);
  --serif: "Cormorant Garamond", "EB Garamond", Georgia, serif;
  --sans: "Inter", system-ui, -apple-system, "Segoe UI", sans-serif;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: var(--sans);
  color: var(--ink);
  background: var(--cream);
  line-height: 1.55;
  font-size: 17px;
}

img { max-width: 100%; display: block; }

a { color: var(--oxblood); text-decoration: none; }
a:hover { text-decoration: underline; }

p { margin: 0 0 1em; }

h1, h2, h3 {
  font-family: var(--serif);
  font-weight: 600;
  letter-spacing: -0.01em;
  margin: 0 0 0.5em;
  color: var(--black);
  line-height: 1.15;
}

.section-title {
  font-family: var(--serif);
  font-size: clamp(1.75rem, 4vw, 2.75rem);
  text-align: center;
  margin: 0 auto 2rem;
  max-width: 900px;
  letter-spacing: -0.01em;
  color: var(--black);
}

.section-title--inverse { color: var(--cream); }

/* ====================== TOP BAR ====================== */

.topbar {
  background: var(--black);
  color: var(--cream);
  font-size: 0.7rem;
  letter-spacing: 0.18em;
  position: sticky;
  top: 0;
  z-index: 50;
}

.topbar__inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0.65rem var(--pad);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}

.topbar__logo {
  font-family: var(--serif);
  font-weight: 700;
  letter-spacing: 0.3em;
  font-size: 1.05rem;
  color: var(--cream);
}

.topbar__promo {
  display: flex;
  gap: 0.6rem;
  font-weight: 500;
}

.topbar__sep { opacity: 0.5; }

.topbar__phone {
  color: var(--cream);
  font-weight: 600;
  letter-spacing: 0.18em;
}

@media (max-width: 820px) {
  .topbar__promo { display: none; }
  .topbar__inner { padding: 0.5rem var(--pad); }
}

@media (max-width: 540px) {
  .topbar__inner { padding: 0.45rem var(--pad); gap: 0.5rem; }
  .topbar__logo { font-size: 0.92rem; letter-spacing: 0.25em; }
  .topbar__phone { font-size: 0.62rem; letter-spacing: 0.15em; }
}

/* ====================== HERO ====================== */

.hero {
  background: var(--cream);
  padding: clamp(2rem, 5vw, 4rem) var(--pad);
}

.hero__inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: clamp(1.5rem, 4vw, 3.5rem);
  align-items: center;
}

.hero__photo { position: relative; }

.hero__img {
  width: 100%;
  height: auto;
  border-radius: 4px;
  display: block;
  object-fit: cover;
  aspect-ratio: 4 / 5;
}

.hero__overlay-stat {
  position: absolute;
  bottom: 14%;
  left: 0;
  right: 0;
  margin: 0 auto;
  background: var(--moss);
  color: var(--cream);
  font-weight: 700;
  letter-spacing: 0.15em;
  font-size: 0.95rem;
  text-align: center;
  padding: 0.6rem 1rem;
  width: fit-content;
}

.hero__pre {
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.2em;
  color: var(--oxblood);
  margin-bottom: 1rem;
  text-transform: uppercase;
}

.hero__headline {
  font-size: clamp(1.85rem, 3.6vw, 2.85rem);
  line-height: 1.1;
  margin-bottom: 1rem;
}

.hero__rating {
  display: flex;
  align-items: center;
  gap: 0.6rem;
  margin-bottom: 1.5rem;
  flex-wrap: wrap;
}

.stars {
  color: #d6951f;
  font-size: 1.05rem;
  letter-spacing: 0.1em;
}

.hero__rating-count {
  color: var(--muted);
  font-size: 0.85rem;
}

.hero__body p { color: var(--ink); }

.hero__pull {
  border-left: 3px solid var(--oxblood);
  padding-left: 1rem;
  font-style: italic;
  color: var(--black);
}

/* Mobile-only conversion elements — hidden on desktop. */
.hero__intro,
.hero__trust { display: none; }

/* Mobile: stack and reorder children into a conversion-optimized flow.
   Desktop layout (above) is unchanged. */
@media (max-width: 820px) {
  .hero__inner {
    display: flex;
    flex-direction: column;
    gap: 0;
  }

  /* Flatten .hero__copy on mobile so its children become direct flex
     children of .hero__inner for `order` to apply. */
  .hero__copy { display: contents; }

  .hero__pre { order: 1; margin-bottom: 0.5rem; }
  .hero__headline { order: 2; margin-bottom: 0.5rem; font-size: 2rem; line-height: 1.08; }
  .hero__rating { order: 3; margin-bottom: 1rem; }
  .hero__photo { order: 4; margin-bottom: 1rem; }
  .hero__intro {
    order: 5;
    display: block;
    font-family: var(--serif);
    font-style: italic;
    font-size: 1.05rem;
    color: var(--ink);
    margin: 0 0 1rem;
    line-height: 1.4;
  }
  .hero__copy > .cta--primary { order: 6; width: 100%; text-align: center; margin-top: 0; }
  .hero__trust {
    order: 7;
    display: block;
    text-align: center;
    font-size: 0.68rem;
    letter-spacing: 0.15em;
    text-transform: uppercase;
    color: var(--muted);
    margin: 0.85rem 0 0;
    font-weight: 600;
  }
  .hero__body { order: 8; margin-top: 2.25rem; }

  .hero__img {
    max-height: 340px;
    aspect-ratio: auto;
    object-position: center 30%;
  }

  .hero__overlay-stat {
    bottom: 8%;
    font-size: 0.78rem;
    padding: 0.45rem 0.85rem;
    letter-spacing: 0.18em;
  }
}

/* ====================== CTA BUTTONS ====================== */

.cta {
  display: inline-block;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  font-size: 0.95rem;
  padding: 1.1rem 2rem;
  border: 2px solid var(--black);
  background: var(--black);
  color: var(--cream);
  text-decoration: none;
  cursor: pointer;
  transition: background 0.15s, color 0.15s;
}

.cta:hover {
  background: var(--oxblood);
  border-color: var(--oxblood);
  text-decoration: none;
  color: var(--cream);
}

.cta--primary { margin-top: 1.5rem; }

.cta--buy {
  background: var(--oxblood);
  border-color: var(--oxblood);
  color: var(--cream);
  width: 100%;
  text-align: center;
  padding: 1.2rem 2rem;
  margin-top: 1rem;
  font-size: 1rem;
}

.cta--buy:hover {
  background: var(--oxblood-deep);
  border-color: var(--oxblood-deep);
}

.cta--secondary {
  background: transparent;
  color: var(--black);
  margin-top: 1rem;
}

.cta--secondary:hover {
  background: var(--black);
  color: var(--cream);
}

.cta--sticky {
  background: var(--oxblood);
  border-color: var(--oxblood);
  padding: 0.8rem 1.4rem;
  font-size: 0.85rem;
  white-space: nowrap;
}

/* ====================== COMPARE ====================== */

.compare {
  padding: clamp(2.5rem, 6vw, 5rem) var(--pad);
  background: var(--cream);
  border-top: 1px solid var(--line);
}

.compare__subhead {
  text-align: center;
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.15rem;
  color: var(--muted);
  margin: -1rem auto 2.5rem;
  max-width: 640px;
}

.compare__grid {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1.5fr 1fr;
  gap: clamp(1rem, 3vw, 2.25rem);
  align-items: center;
}

.compare__product {
  text-align: center;
}

.compare__product img {
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  border-radius: 4px;
  display: block;
  background: var(--cream-warm);
}

.compare__product-label {
  margin-top: 1rem;
  font-family: var(--serif);
  font-weight: 600;
  font-size: 1.15rem;
  color: var(--black);
}

.compare__product--them .compare__product-label { color: var(--muted); }

/* Generic grocery package mockup (CSS-only, no photo source) */
.compare__grocery-mock {
  width: 100%;
  aspect-ratio: 4 / 5;
  background: linear-gradient(180deg, #ece6d6 0%, #ddd5c1 100%);
  border: 1px solid #c2bba5;
  border-radius: 4px;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  padding: 1.5rem 1rem;
  font-family: var(--sans);
  color: #6a6354;
  position: relative;
}

.compare__grocery-mock::before {
  content: "";
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 28px;
  background: rgba(0,0,0,0.04);
  border-bottom: 1px solid rgba(0,0,0,0.05);
}

.compare__grocery-tag {
  font-size: 0.65rem;
  letter-spacing: 0.32em;
  font-weight: 600;
  margin-bottom: 1.25rem;
  opacity: 0.7;
}

.compare__grocery-cut {
  font-weight: 800;
  font-size: clamp(1.2rem, 3.2vw, 1.85rem);
  letter-spacing: 0.08em;
  line-height: 1.05;
  margin-bottom: 1.5rem;
  color: #4a4538;
  text-align: center;
}

.compare__grocery-bars {
  display: flex;
  gap: 1px;
  align-items: end;
  height: 32px;
  margin-bottom: 0.6rem;
}

.compare__grocery-bars span {
  display: block;
  background: #383225;
  width: 2px;
  height: 100%;
}

.compare__grocery-bars span:nth-child(2n) { height: 65%; width: 1px; }
.compare__grocery-bars span:nth-child(3n) { height: 85%; width: 3px; }
.compare__grocery-bars span:nth-child(5n) { height: 50%; }

.compare__grocery-meta {
  font-size: 0.65rem;
  letter-spacing: 0.18em;
  font-family: ui-monospace, "SF Mono", Menlo, monospace;
  opacity: 0.55;
}

/* Comparison rows with check / X icons */
.compare__rows {
  display: grid;
  gap: 0.75rem;
}

.compare__row {
  display: grid;
  grid-template-columns: 48px 1fr 48px;
  gap: 1rem;
  align-items: center;
  padding: 1rem 1.25rem;
  background: var(--cream-warm);
  border: 1px solid var(--line);
  border-radius: 4px;
}

.compare__icon {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}

.compare__icon--check {
  background: rgba(74, 90, 59, 0.16);
  color: var(--moss);
}

.compare__icon--x {
  background: rgba(107, 42, 26, 0.13);
  color: var(--oxblood);
}

.compare__icon svg {
  width: 22px;
  height: 22px;
  stroke: currentColor;
  stroke-width: 3;
  fill: none;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.compare__statement {
  font-family: var(--serif);
  font-size: clamp(0.95rem, 1.6vw, 1.1rem);
  text-align: center;
  color: var(--ink);
  line-height: 1.3;
}

.compare__close {
  text-align: center;
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.4rem;
  margin: 2.5rem auto 0;
  max-width: 700px;
  color: var(--black);
}

@media (max-width: 900px) {
  .compare__grid {
    grid-template-columns: 1fr 1fr;
    gap: 1.25rem;
  }
  .compare__rows {
    grid-column: 1 / -1;
    order: 3;
  }
  .compare__product--us { order: 1; }
  .compare__product--them { order: 2; }
}

@media (max-width: 540px) {
  .compare__row {
    grid-template-columns: 36px 1fr 36px;
    gap: 0.6rem;
    padding: 0.85rem 0.75rem;
  }
  .compare__icon {
    width: 32px;
    height: 32px;
  }
  .compare__icon svg { width: 16px; height: 16px; }
}

/* ====================== KARA STORY ====================== */

.kara-story {
  background: var(--black);
  color: var(--cream);
  padding: clamp(2.5rem, 6vw, 5rem) var(--pad);
}

.kara-story__inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: clamp(1.5rem, 4vw, 3.5rem);
  align-items: center;
}

.kara-story__photo .photo-placeholder--kara {
  min-height: 460px;
}

.kara-story__eyebrow {
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.25em;
  color: var(--cream-warm);
  margin-bottom: 1rem;
  opacity: 0.7;
}

.kara-story__heading {
  font-family: var(--serif);
  font-size: clamp(1.85rem, 3.6vw, 2.85rem);
  line-height: 1.1;
  color: var(--cream);
  margin-bottom: 1.25rem;
}

.kara-story__copy p {
  color: var(--cream-warm);
  font-size: 1.02rem;
  line-height: 1.65;
}

.kara-story__signoff {
  font-style: italic;
  border-left: 3px solid var(--oxblood);
  padding-left: 1rem;
  color: var(--cream);
  margin: 1.5rem 0;
}

.kara-story__attribution {
  margin-top: 1.5rem;
  padding-top: 1.25rem;
  border-top: 1px solid rgba(246, 239, 226, 0.15);
}

.kara-story__attribution strong {
  font-family: var(--serif);
  font-size: 1.2rem;
  color: var(--cream);
  display: block;
  letter-spacing: 0.02em;
}

.kara-story__attribution span {
  font-size: 0.85rem;
  color: var(--cream-warm);
  opacity: 0.8;
  letter-spacing: 0.05em;
}

.kara-story__disclaimer {
  font-size: 0.7rem;
  font-style: italic;
  color: var(--cream-warm);
  opacity: 0.55;
  margin-top: 1rem;
}

@media (max-width: 820px) {
  .kara-story__inner { grid-template-columns: 1fr; }
}

/* ====================== INGREDIENTS LEDE ====================== */

.ingredients__lede {
  text-align: center;
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.2rem;
  color: var(--ink);
  margin: -1rem auto 2.5rem;
  max-width: 720px;
}

/* ====================== PROMISE SIGNATURE ====================== */

.promise__sig {
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.05rem;
  color: var(--oxblood);
  margin-top: 1.25rem;
}

/* ====================== RESEARCH ====================== */

.research {
  padding: clamp(2.5rem, 6vw, 5rem) var(--pad);
  background: var(--cream);
}

.research__sub {
  text-align: center;
  font-style: italic;
  color: var(--muted);
  margin-bottom: 2.5rem;
}

.research__grid {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
}

.research__card {
  background: var(--cream-warm);
  padding: 2rem;
  border-radius: 4px;
}

.research__num {
  font-family: var(--serif);
  font-size: 2.5rem;
  color: var(--oxblood);
  font-weight: 700;
  line-height: 1;
  margin-bottom: 0.5rem;
}

.research__card h3 {
  font-size: 1.25rem;
  line-height: 1.25;
  margin-bottom: 0.75rem;
}

.research__card p {
  font-size: 0.95rem;
  color: var(--ink);
}

.research__link {
  display: inline-block;
  margin-top: 0.5rem;
  font-weight: 600;
  font-size: 0.85rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--oxblood);
}

@media (max-width: 820px) {
  .research__grid { grid-template-columns: 1fr; }
}

/* ====================== INGREDIENTS ====================== */

.ingredients {
  padding: clamp(2.5rem, 6vw, 5rem) var(--pad);
  background: var(--cream-warm);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.ingredients__inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3rem;
  align-items: center;
}

.ingredients__hero-list {
  font-family: var(--serif);
  font-weight: 700;
  font-size: clamp(1.6rem, 3vw, 2.4rem);
  letter-spacing: 0.02em;
  line-height: 1.15;
  color: var(--black);
  margin-bottom: 1.5rem;
}

.ingredients__supporting {
  font-size: 1rem;
  color: var(--ink);
  line-height: 1.6;
  max-width: 540px;
}

.ingredients__photos {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.6rem;
}

.ingredients__photos img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  aspect-ratio: 4 / 5;
  border-radius: 4px;
  display: block;
  background: var(--cream-warm);
}

@media (max-width: 820px) {
  .ingredients__inner { grid-template-columns: 1fr; gap: 2rem; }
}

/* ====================== PACKAGE ====================== */

.package {
  position: relative;
  padding: clamp(3rem, 7vw, 6rem) var(--pad);
  color: var(--cream);
  overflow: hidden;
}

.package__bg {
  position: absolute;
  inset: 0;
  z-index: 0;
}

.package__bg .photo-placeholder {
  width: 100%;
  height: 100%;
  border-radius: 0;
}

.package__bg::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(rgba(0,0,0,0.7), rgba(0,0,0,0.6));
}

.package__inner {
  position: relative;
  z-index: 1;
  max-width: 540px;
  margin: 0 auto;
  background: rgba(20, 20, 20, 0.92);
  padding: 2rem;
  border-radius: 4px;
  text-align: center;
}

.package__tiers {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.5rem;
  margin-bottom: 1.5rem;
}

.tier {
  position: relative;
  background: transparent;
  color: var(--cream);
  border: 1px solid rgba(246, 239, 226, 0.3);
  padding: 1rem 0.5rem;
  cursor: pointer;
  font-family: var(--sans);
  text-align: center;
  transition: all 0.15s;
  border-radius: 3px;
}

.tier:hover { border-color: var(--cream); }

.tier--active {
  background: var(--moss);
  border-color: var(--moss);
}

.tier__ribbon {
  position: absolute;
  top: -10px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--moss);
  color: var(--cream);
  font-size: 0.6rem;
  letter-spacing: 0.15em;
  font-weight: 700;
  padding: 0.25rem 0.5rem;
  white-space: nowrap;
  border-radius: 2px;
}

.tier__name {
  font-weight: 700;
  letter-spacing: 0.1em;
  font-size: 0.85rem;
}

.tier__weight,
.tier__feeds {
  font-size: 0.7rem;
  opacity: 0.8;
  margin-top: 0.2rem;
}

.package__regular { font-size: 0.85rem; opacity: 0.8; margin-bottom: 0.5rem; }
.strike { text-decoration: line-through; }

.package__sale {
  font-family: var(--serif);
  font-size: 3rem;
  font-weight: 700;
  color: var(--cream);
  line-height: 1;
}

.package__shipping { font-size: 0.85rem; opacity: 0.8; margin-top: 0.4rem; }

.package__pill {
  display: inline-block;
  background: var(--moss);
  color: var(--cream);
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.15em;
  padding: 0.3rem 0.8rem;
  border-radius: 2px;
  margin: 0.8rem 0;
}

.package__sub {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  font-size: 0.85rem;
  margin: 0.5rem 0 1rem;
  cursor: pointer;
}

.package__sub input { accent-color: var(--moss); }

.package__note {
  font-size: 0.7rem;
  opacity: 0.5;
  margin-top: 1rem;
  font-style: italic;
}

.package__reversal {
  font-size: 0.78rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  font-weight: 600;
  color: var(--cream);
  opacity: 0.85;
  margin-top: 0.85rem;
  margin-bottom: 0.4rem;
}

.package__urgency {
  font-size: 0.85rem;
  font-style: italic;
  color: var(--cream-warm);
  opacity: 0.8;
  margin-top: 0;
  margin-bottom: 0;
}

/* ====================== PROMISE ====================== */

.promise {
  padding: clamp(2.5rem, 6vw, 5rem) var(--pad);
  background: var(--cream);
}

.promise__inner {
  max-width: 900px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 2rem;
  align-items: center;
}

.promise__seal {
  width: 180px;
  height: 180px;
  border-radius: 50%;
  background: var(--oxblood);
  color: var(--cream);
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
  position: relative;
  flex-shrink: 0;
}

.promise__seal::before {
  content: "";
  position: absolute;
  inset: 8px;
  border-radius: 50%;
  border: 2px dashed rgba(246, 239, 226, 0.5);
}

.promise__seal-inner { font-family: var(--serif); }
.promise__seal-top { font-size: 3.4rem; font-weight: 700; line-height: 1; }
.promise__seal-mid { font-size: 1rem; letter-spacing: 0.4em; margin-top: -0.4rem; }
.promise__seal-bot { font-size: 0.85rem; letter-spacing: 0.25em; margin-top: 0.3rem; opacity: 0.9; }

.promise__heading {
  font-size: clamp(1.5rem, 3vw, 2.1rem);
  margin-bottom: 1rem;
}

.promise__copy p { font-size: 1.02rem; }

@media (max-width: 720px) {
  .promise__inner { grid-template-columns: 1fr; text-align: center; }
  .promise__seal { margin: 0 auto; }
}

/* ====================== RANCHISE / ACTS SECTION ====================== */

.ranchise {
  padding: clamp(2.5rem, 6vw, 5rem) var(--pad);
  background: var(--cream-warm);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.ranchise__inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: clamp(1.5rem, 4vw, 3.5rem);
  align-items: center;
}

.ranchise__img {
  width: 100%;
  height: auto;
  border-radius: 4px;
  display: block;
  object-fit: cover;
  aspect-ratio: 4 / 5;
}

.ranchise__eyebrow {
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.25em;
  color: var(--oxblood);
  margin-bottom: 1rem;
}

.ranchise__heading {
  font-family: var(--serif);
  font-size: clamp(1.85rem, 3.6vw, 2.85rem);
  line-height: 1.1;
  margin-bottom: 1.25rem;
}

.ranchise__copy p {
  font-size: 1.02rem;
  line-height: 1.65;
}

.ranchise__copy em {
  font-style: italic;
  color: var(--oxblood);
}

.ranchise__steps {
  list-style: none;
  padding: 0;
  margin: 1.75rem 0 0;
  display: grid;
  gap: 0.75rem;
}

.ranchise__steps li {
  display: grid;
  grid-template-columns: 60px 1fr;
  align-items: center;
  gap: 1rem;
  padding: 0.85rem 1rem;
  background: var(--cream);
  border-radius: 4px;
  border: 1px solid var(--line);
}

.ranchise__step-num {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 1.5rem;
  color: var(--oxblood);
  text-align: center;
}

.ranchise__step-text {
  font-weight: 500;
  color: var(--ink);
}

@media (max-width: 820px) {
  .ranchise__inner { grid-template-columns: 1fr; }
}

/* ====================== TESTIMONIALS ====================== */

.testimonials {
  padding: clamp(2.5rem, 6vw, 5rem) var(--pad);
  background: var(--cream);
}

.testimonial {
  max-width: 800px;
  margin: 0 auto 2rem;
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: 1.25rem;
  padding: 1.5rem 0;
  border-bottom: 1px solid var(--line);
}

.testimonial:last-of-type { border-bottom: none; }

.testimonial__title {
  font-size: 1.3rem;
  margin: 0.4rem 0 0.6rem;
  color: var(--oxblood);
}

.testimonial__attribution {
  font-size: 0.85rem;
  color: var(--muted);
  margin-top: 0.5rem;
}

.testimonial__disclaimer {
  font-size: 0.7rem;
  color: var(--muted);
  font-style: italic;
  margin-top: 0.5rem;
  opacity: 0.75;
}

.testimonials__more-stub {
  max-width: 800px;
  margin: 2rem auto 0;
  padding: 1.5rem;
  background: var(--cream-warm);
  border-radius: 4px;
  text-align: center;
  font-style: italic;
  color: var(--muted);
  font-size: 0.9rem;
}

/* ====================== FAQ ====================== */

.faq {
  background: #1d1d1d;
  color: var(--cream);
  padding: clamp(2.5rem, 6vw, 5rem) var(--pad);
  position: relative;
  overflow: hidden;
}

.faq::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image: radial-gradient(rgba(246, 239, 226, 0.05) 1px, transparent 1px);
  background-size: 24px 24px;
  pointer-events: none;
}

.faq .section-title { color: var(--cream); }

.faq__item {
  max-width: 900px;
  margin: 0 auto;
  border-bottom: 1px solid rgba(246, 239, 226, 0.18);
  position: relative;
  z-index: 1;
}

.faq__item summary {
  cursor: pointer;
  font-family: var(--serif);
  font-size: 1.2rem;
  padding: 1.2rem 2rem 1.2rem 0;
  list-style: none;
  position: relative;
  color: var(--cream);
}

.faq__item summary::-webkit-details-marker { display: none; }

.faq__item summary::after {
  content: "+";
  position: absolute;
  right: 0;
  top: 50%;
  transform: translateY(-50%);
  font-size: 1.4rem;
  color: var(--cream);
  transition: transform 0.2s;
}

.faq__item[open] summary::after {
  content: "−";
}

.faq__body {
  padding: 0 0 1.5rem;
  color: var(--cream-warm);
}

.faq__body a { color: var(--cream); text-decoration: underline; }

.faq__bullets {
  list-style: none;
  padding: 0;
  margin: 0 0 1rem;
}

.faq__bullets li {
  padding: 0.5rem 0 0.5rem 1.5rem;
  position: relative;
}

.faq__bullets li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--moss);
  font-weight: 700;
}

.faq__guarantee {
  font-size: 0.8rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  margin-top: 1rem;
  opacity: 0.7;
}

.faq__cta {
  text-align: center;
  margin-top: 3rem;
  position: relative;
  z-index: 1;
}

.faq__cta p {
  margin-top: 1rem;
  font-size: 0.8rem;
  letter-spacing: 0.18em;
  opacity: 0.7;
}

/* ====================== FOOTER ====================== */

.footer {
  background: var(--black);
  color: var(--cream);
  padding: 3rem var(--pad) 1.5rem;
}

.footer__inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 2rem;
}

.footer__logo {
  font-family: var(--serif);
  font-weight: 700;
  letter-spacing: 0.3em;
  font-size: 1.6rem;
}

.footer__tag {
  font-style: italic;
  margin-top: 0.4rem;
  color: var(--cream-warm);
  font-size: 0.9rem;
}

.footer__head {
  font-size: 0.75rem;
  letter-spacing: 0.2em;
  font-weight: 700;
  margin-bottom: 0.75rem;
  color: var(--cream);
}

.footer__col p {
  margin: 0.3rem 0;
  font-size: 0.9rem;
  color: var(--cream-warm);
}

.footer__col a { color: var(--cream-warm); }

.footer__legal {
  max-width: var(--max);
  margin: 2.5rem auto 0;
  font-size: 0.75rem;
  color: var(--cream-warm);
  opacity: 0.6;
  text-align: center;
}

@media (max-width: 720px) {
  .footer__inner { grid-template-columns: 1fr 1fr; }
}

/* ====================== STICKY CTA ====================== */

.sticky-cta {
  position: fixed;
  left: 0; right: 0; bottom: 0;
  background: rgba(20, 20, 20, 0.96);
  color: var(--cream);
  padding: 0.6rem var(--pad);
  z-index: 40;
  transform: translateY(110%);
  transition: transform 0.25s ease-out;
}

.sticky-cta.is-visible { transform: translateY(0); }

.sticky-cta__inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 60px 1fr auto;
  gap: 1rem;
  align-items: center;
}

.sticky-cta__thumb {
  background: var(--oxblood);
  color: var(--cream);
  font-size: 0.65rem;
  letter-spacing: 0.15em;
  font-weight: 700;
  text-align: center;
  padding: 1.1rem 0;
  border-radius: 3px;
}

.sticky-cta__copy strong {
  display: block;
  font-size: 0.9rem;
  letter-spacing: 0.15em;
}

.sticky-cta__copy span {
  font-size: 0.75rem;
  opacity: 0.85;
}

@media (max-width: 540px) {
  .sticky-cta__copy span { display: none; }
}

/* ====================== IMAGES ====================== */

.hero__img {
  width: 100%;
  height: auto;
  border-radius: 4px;
  display: block;
  object-fit: cover;
  aspect-ratio: 4 / 5;
}

.kara-story__img {
  width: 100%;
  height: auto;
  border-radius: 4px;
  display: block;
  object-fit: cover;
  aspect-ratio: 4 / 5;
}

.package__bg-img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

/* Compare section: still uses styled placeholders (no product cutouts available). */
.photo-placeholder {
  background: linear-gradient(135deg, #c9b896 0%, #aa9876 100%);
  color: var(--cream);
  border-radius: 4px;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  text-align: center;
  font-family: var(--serif);
  font-size: 1.3rem;
  letter-spacing: 0.1em;
  min-height: 240px;
  padding: 1rem;
  width: 100%;
  position: relative;
}

.photo-placeholder em {
  font-style: italic;
  font-size: 0.8rem;
  opacity: 0.85;
  letter-spacing: 0;
  margin-top: 0.4rem;
  font-family: var(--sans);
}

.photo-placeholder--product { min-height: 240px; font-size: 0.95rem; letter-spacing: 0.18em; }
.photo-placeholder--ing { min-height: 130px; font-size: 0.85rem; letter-spacing: 0.15em; }

/* Testimonial avatar — round product photo or fallback monogram */
.testimonial__avatar {
  width: 80px;
  height: 80px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  overflow: hidden;
  background: var(--cream-warm);
}

.testimonial__avatar img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}

.testimonial__avatar--mono {
  background: var(--oxblood);
  color: var(--cream);
  font-family: var(--serif);
  font-weight: 700;
  font-size: 1.6rem;
  letter-spacing: 0;
}